Sales leads

Lead Generation

Increase sales and boost response rates for your direct marketing efforts with direct mail and telemarketing lists that target the best consumer prospects for your products or services. Build custom lists of sales leads using a full range of criteria including:

  • Marital status
  • Home ownership
  • Home value
  • Life stage or lifestyle
  • Gender
  • Income
  • Age

When generating leads for your company, you can choose a service that focuses on increasing your online presence. This includes focusing on SEO to improve your ranking in organic searches or by setting up paid searches. Advertising on social media sites is an option growing in popularity and efficacy. Many services offer campaigns to spread knowledge of your products and solutions, including event promotion, telemarking and direct mail.

If your website needs some work, you can choose us, We’ll help with webpage design, creates blogs or adds enhancements to your website. Document creation is a feature many services offer, including press releases, brochures and newsletters. The creation of white pages provides deliverables explaining specific products, services and solutions your company offers.


After a service discovers new leads for you, the best companies provide further information and follow up with those leads. Companies that provide lead verification assist you in contacting leads after initial contact to confirm that they are potential customers. This may include automatic emails or telephone calls. Lead scoring provides analytics determining how likely a lead is to purchase your product or service. Some analytics can further group your leads based on characteristics, helping you determine the type of follow up that would be most beneficial.


All services offer reports of some kind, so we considered more advanced reporting features. These include real-time reporting, most commonly available via an online portal where you can manage your account and leads. Many services offer direct integration to your CRM software as well.

Help & Support

Typical help and support options are available with all services, including by telephone and email. Many services offer live chat as well. One element we considered was the level of information provided on the website. While most services explain the features they provide, some simply list the service without much detail, which is not very helpful.

Lead generation services work to boost your sales by increasing your online presence, bettering your ranking in search engines, creating content and improving your website. The best services not only find you leads, but also help you manage and follow up with them. These services provide a way to increase your revenue and your clientele while you devote valuable resources needed elsewhere when growing your company.