The first step to remarketing is to analyze your data and develop a strategy. You’ll need to decide which visitors to your site you’d like to target ads to and which visitors you don’t want to target ads to. All of these groups, the ones you want to focus separately and the ones you don’t want to target at all, are audiences.
There are different ways to target these audiences:
- Based on the product page they visited
- Based on visiting an individual page of your checkout process
- Even based on not visiting an individual page.
Design A search can help you to create a Remarketing list to boost your business.